Understanding the New Generation in the Countryside: Generations Z and Alpha, the Digital Natives

The new generation of the countryside has arrived, and they think digital. This panel discussion will help you understand how Generation Z and Alpha, digital natives, are transforming agriculture through their ways of innovating, communicating, and managing farms. Learn what motivates them, how to attract their talent, and why they will be key to the future of the agricultural sector, guided by the excellent communicator Caterina Pak.