Back to agenda Foro Cultivos Extensivos Marketing and salesSeguridad Alimentaria What do large food companies ask of their farmers and ranchers? Tue 28 Oct | 12:15 - 13:15 Premium VIP Pass The presentation will discuss how companies that use raw materials from the field face the growing pressure to offer safe, zero-waste, sustainable and high-quality products. It will analyze what they require of farmers and ranchers to achieve this and how new technologies in the field can be key allies to reduce footprints and guarantee competitive standards. Speakers María Leiva PepsiCo Iberia Sustainability Head PepsiCO Jorge del Barrio Gejo HSE Director Cerealto Alejandro de Frías Medina Sustainability Manager Danone Moderators Leandro Olmos CEO Leandro Olmos Agromarketing