Joe Fernando Martins

At NOUGENIC, I’ve spent the last four years leading global market prospecting and productivity monitoring projects using AI (FruitAI App) — from avocados in Colombia and strawberries in Scotland to mandarins in Peru and, most recently, mango export forecasting to the U.S. With over 20 years in geotechnology, I developed two Brazilian GIS platforms, AgroGIS and MegaGIS, used in major agricultural mapping projects. My experience also includes four citrus forecasting projects in Florida, strengthening my expertise in client development, strategic data analysis, business strategy creation, customer loyalty, and commercialization of tech-based services.