3-5 November 2026 | Málaga - FYCMA

Digitalization and AI in Agriculture: Reality or Fiction?

Thu 30 Oct | 11:00 - 11:45

Is digitalization and AI in olive groves just a trend or a real revolution? This session clarifies it with real examples: sensors, algorithms, and platforms that are already improving yields, optimizing irrigation, and reducing costs. Learn which technologies truly work and how to incorporate them to make your farm more profitable and competitive.

Speakers
Mª José González Bernal

Mª José González Bernal

Founder of potentIAgro, an initiative focused on agricultural digitalization and data-driven decision-making

PotentIAgro

Moderators
Raúl de la Rosa

Raúl de la Rosa

Researcher

CSIC