28 - 30 October 2025 | Málaga - FYCMA

Innovation in DOs and PGIs

Tue 28 Oct | 11:00 - 11:30

Innovation can have a significant impact on the management of DOs and PGIs by integrating digital traceability, data analytics, and marketing tools, strengthening authenticity, differentiation, and consumer trust; it also drives added value, sustainability, and new marketing channels. Come and discover it with these experts.

Speaker
César Saldaña Sánchez

César Saldaña Sánchez

President

CADO (Conf Andal DOs e IGPs)