Back to agenda Summit de Cooperativas Marketing and sales Innovation in DOs and PGIs Tue 28 Oct | 10:45 - 11:30 Premium VIP Pass Innovation can have a significant impact on the management of DOs and PGIs by integrating digital traceability, data analytics, and marketing tools, strengthening authenticity, differentiation, and consumer trust; it also drives added value, sustainability, and new marketing channels. Come and discover it with these experts. Speakers Anselmo Martín Rojas Head of the Agro-Food Quality and Control Service Junta de Andalucia Moisés Caballero Páez General Secretary DO Estepa Enrique Garrido Giménez Managing-Director DO Montilla-Moriles Rafael Perucho Mañez Manager of the Regulatory Council DO Ribera del Xúquer Moderators César Saldaña Sánchez President CADO (Conf Andal DOs e IGPs)