Back to agenda Summit de Cooperativas Marketing and sales Innovation in DOs and PGIs Tue 28 Oct | 10:45 - 11:30 Premium VIP Pass Innovation can have a significant impact on the management of DOs and PGIs by integrating digital traceability, data analytics, and marketing tools, strengthening authenticity, differentiation, and consumer trust; it also drives added value, sustainability, and new marketing channels. Come and discover it with these experts. Speakers Rafael Perucho Mañez Manager of the Regulatory Council DO Ribera del Xúquer Moisés Caballero Páez General Secretary DO Estepa Enrique Garrido Giménez Managing-Director DO Montilla-Moriles Anselmo Martín Rojas Head of the Agro-Food Quality and Control Service Junta de Andalucia Moderators César Saldaña Sánchez President CADO (Conf Andal DOs e IGPs)