3-5 November 2026 | Málaga - FYCMA

The challenges of viticulture under examination: the vision of small farmers and entrepreneurs

Tue 28 Oct | 17:00 - 18:00

How are small winegrowers facing the digital transformation of the vineyard? This presentation will analyse the technological challenges of viticulture from the voice of those who are in the field: farmers and small wineries that innovate every day. A realistic and close look at the opportunities and challenges that technology brings for the future of wine.

Speakers
Sonia Villanueva Sánchez

Sonia Villanueva Sánchez

Director of Quality and R+D

Bodegas Familiares Matarromera

Manuel Fernández González

Manuel Fernández González

Agricultural Technical Engineer

Bodegas Infante

Javier Marco Mengual

Javier Marco Mengual

Chief Digital Officer

Bodega y Viñedos Pradorey

Alberto García Carmona

Alberto García Carmona

Head of Digitalization

Federación Española del Vino

Moderators
Sergi De Lamo

Sergi De Lamo

General Manager

Plataforma Tecnológica del Vino