All Speakers Speaker Pedro Martínez Martínez Position: CEO Company: IMS Pedro José Martínez Martínez, Managing Director of IMS Control Industrial, has over 30 years of experience in the olive oil sector. Recognized with seven awards for technical innovation, he leads the TEDAES project, winner of the 1st Innovation Award at EXPOLIVA 2025, which applies artificial intelligence, automation, and digitalization to optimize olive oil production and promote sustainability within the industry. Sessions Thu 30 Oct 11:45 - 12:30 Premium VIP Pass Olive Growing ForumTrends How are oil mills incorporating new technologies to increase oil quality and improve production processes?