All Speakers Speaker Santiago Rodríguez De Medina Position: Chief Financial Officer Company: Perichán Born in Madrid and Murcian by adoption, 54 years old, with a degree in Economics and Business Studies from the University of Murcia, specializing in Business. I have been the Financial Director at Agrícola Perichán for 22 years. My entire professional career has been devoted to the agricultural and agri-industrial sector, having previously worked for 4 years at an Alhóndiga (produce auction) in Mazarrón. I am passionate about information technologies and their integration into both administrative and production processes as part of continuous improvement and business growth. Sessions Wed 29 Oct 13:15 - 14:00 Premium VIP Pass Technology Forum on Greenhouses and Vertical FarmingData Farming AI in greenhouses for intensive production estimation