Collaboration Between Producers and Distributors: Win-Win Success Stories

Socomo, part of the Carrefour Group, is one of Spain’s leading fruit and vegetable exporters. Long-term collaboration between producers and distributors is increasingly important, developing projects where technology is key to sustainable production: water reduction, pest control, and minimizing synthetic inputs through technology. The Purchasing Director of Socomo and the Producer Manager share a successful project developed jointly, from product definition and production techniques to medium- and long-term commitments and agreements, generating benefits for both parties and adding value for all.